Complimentary Competitive Analysis

Want to know what the competition is up to at no charge and gain a competitive edge?

THE FREEMAN AGENCY offers complimentary competitor analysis services and competitive analysis—we’ll analyze your organization’s search and PPC data, as well as your THREE top competitor’s search and PPC data and look for strategic opportunities. Data, as they say, does NOT lie—but it sure does inform our strategies and how we approach the work.

CALL NOW: (855) 666-2425

Interested? Simply provide a link to your website, and links to your 3 top competitor’s websites and schedule a complimentary Competitive Analysis with THE FREEMAN AGENCY—we’ll answer any questions you may have (to the best of our ability, and include a video of the meeting for reference), we’ll show you your organization’s search and PPC data—what’s working, what’s not—as well as the same for your 3 top competitors. This competitive intelligence will enable you to anticipate competitor movements and develop effective marketing and business strategies.

We’ll be able to see opportunities to take advantage of—we’ll share any actions to take that we recommend, and all of the data we haul in is yours to take with you, whether we move forward providing services or not. Enjoy all that data!

We recommend setting aside at least an hour to meet with us to go over our complimentary Competitive Analysis—we go over A LOT OF INFORMATION!

What’s Included in our Complimentary Competitive Analysis?

Here’s What’s Included in The Research: 

The total number of keywords they organically rank for on the first ten pages / break out of how many keywords they’re ranking for specifically on page 1 of Google.

• If they’re running a Google Ad Search Campaign and how much they’re spending a month on that campaign.

SEO Competitive Research:

The keywords your top 3 competitors are currently ranking for on the first ten pages. (limited to first 30,000 keywords)

• You’ll know the position they’re ranking in for the keyword.

• The search volume associated with the keyword.

• The specific URL of their site that is ranking for the keyword.

• The value of the keyword (The average CPC)

PPC Competitive Research:

• The keywords your top 3 competitors are currently advertising on (limited to first 30,000 keywords)

• The position they’re bidding for on average

• The search volume for the keywords

• The cost per click for the keywords

• The ad copy associated with each keyword (Title & Description)

Complimentary Audit:

Provide us the site you’re actively marketing, and we’ll provide you with a side by side comparison, showing where opportunities exist, where to change current course, and what services make the most sense for your given situation, goals, and challenges. These insights will help you develop a well-rounded marketing strategy that aligns with your business goals and adapts to current market trends.

Competitive analysis is a crucial aspect of business strategy that involves evaluating a company’s rivals to reveal their strengths, weaknesses, and market positioning. By understanding what your competitors are doing right and where they are falling short, you can identify opportunities to improve your own marketing strategies and gain a competitive edge. This process is essential for businesses to stay ahead in the industry, mitigate risks, and make informed decisions. A comprehensive competitive analysis service helps businesses understand the competitive business landscape of their industry and develop targeted plans for growth.

Identifying Your Competitors

Identifying your competitors is the first step in conducting a competitive analysis. This involves compiling a list of companies that pose the biggest threats to your business. These can include direct competitors, who offer similar products or services, and indirect competitors, who provide alternative solutions to the same problem. Additionally, potential new entrants in the market should also be considered. Understanding your competitors’ strengths, weaknesses, and market positioning is essential to developing a competitive edge and staying ahead in the industry.

Types of Digital Marketing Competitor Analysis

There are several types of digital marketing competitor analysis, each providing unique insights into your competitors’ strategies:

• SEO Analysis: This type of analysis examines a competitor’s SEO strategy, including their keyword usage, backlink profile, and site structure. Understanding these elements can help you improve your own search engine optimization efforts.

• Content Analysis: This analysis focuses on a competitor’s content strategy, examining factors like the type of content they create, the frequency of their posts, and the engagement their content generates. This can inform your own content marketing strategies.

• Social Media Analysis: This type of analysis looks at a competitor’s social media presence across various platforms, including their follower count, engagement rate, and the type of content they post. This can help you refine your social media management tactics.

• Paid Advertising Analysis: This analysis examines a competitor’s paid advertising efforts across platforms like Google Ads or social media ads, including their ad copy, targeting, and budget. This can provide insights into how to optimize your own ad spend.

• Website User Experience (UX) Analysis: This type of analysis evaluates a competitor’s website from a user experience perspective, including factors like site speed, mobile optimization, and overall site design. Improving your website’s UX can lead to better customer satisfaction and higher conversion rates.

Conducting a Competitive Analysis

Conducting a competitive analysis involves several key steps:

• Identifying Your Competitors: Start by identifying your direct and indirect competitors and understanding their market positioning.

• Analyzing Strengths and Weaknesses: Evaluate their strengths, weaknesses, and market trends to understand where they excel and where they fall short.

• Examining Digital Marketing Strategies: Look into their digital marketing strategies, including SEO, content, social media, and paid advertising efforts.

• Evaluating Website User Experience: Assess their website’s user experience and overall online presence to identify areas for improvement.

• Developing a Comprehensive Report: Compile your findings into a comprehensive competitor analysis report that outlines your observations and provides actionable recommendations for improvement.

Contact Us to Get Started

If you’re ready to gain a competitive edge and stay ahead in the industry, contact us to get started with our competitive analysis services. Our team of experts will work with you to develop a comprehensive competitor analysis report that outlines your competitors’ strengths, weaknesses, and market trends, and provides recommendations for improvement. Don’t miss out on the opportunity to enhance your marketing strategies and achieve your business goals. Contact us today to get started!

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