THE CLIENT: Weight Gain Product Manufacturer*
*Client name/brand withheld for corporate client privacy and security.
Overview & Challenges:
Increase online visibility to help increase the clients return on investment.
Strategy:
We did this by helping spread the word of their product across the GDN (Google Display Network) utilizing intriguing image ads as well as content ad variations that were continuously A/B tested to get the best results. We also utilized the search network after completing thorough keyword research, as well as implementing a re-marketing campaign to bring people back to their website if they had not yet made a purchase.
Results:
The results were dramatically increased online visibility that resulted in increased product sales almost immediately. Since we started working with this client our strategy has resulted in a Value to Cost Ratio of 708.22%, and overall sales exceeding 1.9 million dollars.
OVER 700% RETURN
ON INVESTMENT
OVER 1.9 MILLION
IN REVENUE
In the above image, the graph shows our increased conversions.
The blue line indicates 1-per-click Conversions which do track revenue, and the orange line indicates View-Through Conversions which cannot track revenue.
In order to determine the revenue for our View-Through Conversions we simply take the average purchase price of the clients product ($62.56) and multiply it by the total View Through Conversions (3,502) and we get an estimated revenue for our View-Through Conversions of $219,085.12.
Add this to our Total Conversion Value, shown in the bottom image, and we get the estimated total revenue of $1,935,403.02, and a overall Value to Cost Ratio of 708.22%.
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